Apex Ops Group provides our clients with the competitive advantage that comes from best-in-class data collection. We have the knowledge and experience to provide innovative, practical solutions tailored to your research operational needs. We come with a track record of successful and ongoing U.S. and global assignments in marketing research.
We conduct data collection that provides the evidence and insights needed to answer business questions, inform strategy, and help companies enhance their competitive advantage.
Our experienced team brings decades of experience in conducting data collection projects relying on advanced quantitative methods including discrete choice modeling/ conjoint methods and sophisticated pricing and forecasting modeling.
Types of projects we support:
Market Assessment & Forecasting
Message & Concept Testing
Customer Satisfaction / Loyalty / Retention
Market Dynamics Management & Competitive Intelligence
Voice of the Customer
New Product Development & Assessment
Opportunity Potential Analysis
Product Features and Attributes Optimization
Customer Tracking / Attitude Trial and Usage (ATU)
Online ethnography and psychographic profiling
Attitudes, Usage & Decision-Making
New Market Exploration
Health outcomes research
Unmet Needs Exploration